This page will show you:
You’re always able to unpublish your Event if you need to make specific changes, though it will be inaccessible to registrants until you make it Live again.
When you are ready to “go live” with your event, click the Publish Event button.
This will change your event status from Draft to Live. You will also be provided with an Event URL (see next screenshot) that will link to your event web page.
Use this link on your website, in an email invitation or on social media to invite people to sign up for your event.
To change your event url to something other than the default title of your event, read more here
You can also let potential attendees know of your Event by using an Embedded Widget in your website.